Data protection

preamble

With the following privacy policy, we would like to inform you about which types of your personal data (hereinafter also referred to as "data") we process, for what purposes, and to what extent. This privacy policy applies to all processing of personal data carried out by us, both in the context of the provision of our services and in particular on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offering").

The terms used are not gender-specific. In case of discrepancies between the German and any other language version, the German version shall prevail.

As of August 30, 2023

Table of Contents

• preamble
• Person responsible
• Overview of processing
• Representative in the European Union
• Relevant legal bases
• Security measures
• Transmission of personal data
• International data transfers
• Deletion of data
• Rights of data subjects
• Use of cookies
• Business services
• Providers and services used in the course of business activities
• Payment methods
• Credit check
• Provision of the online offer and web hosting
• Contact and inquiry management
• Video conferencing, online meetings, webinars and screen sharing
• Application process
• Cloud services
• Newsletters and electronic notifications
• Web analysis, monitoring and optimization
• Online marketing
• Customer reviews and rating processes
• Presences in social networks (social media)
• Plugins and embedded functions and content
• Management, organization and support tools
• Changes and updates to the privacy policy

Person responsible

Schärer + Kunz AG
Hermetschloostrasse 73
CH-8048 Zurich

Authorized representatives:
Tanja Fritschi and Pascal Meier on behalf of

Email address: info@schaererkunz.ch

Phone: +41 58 429 29 00

Imprint: https://www.schaererkunz.ch/impressum/

Representative in the European Union

Data protection advisor:

Dieter Huber
PlanSec AG
Sinserstrasse 67
6330 Cham
mail@plansec.ch

https://www.plansec.ch

Relevant legal bases

Relevant legal bases under the GDPR: Below you will find an overview of the GDPR legal bases on which we process personal data. Please note that in addition to the GDPR regulations, national data protection regulations may apply in your or our country of residence or domicile. Should more specific legal bases apply in individual cases, we will inform you of these in the privacy policy.

• Consent (Article 6 (1) (a) GDPR) - The data subject has given his or her consent to the processing of personal data concerning him or her for one or more specific purposes.
• Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
• Legal obligation (Article 6 (1) (c) GDPR) - Processing is necessary to fulfill a legal obligation to which the controller is subject.
• Legitimate interests (Article 6 (1) (f) GDPR) - Processing is necessary to protect the legitimate interests of the controller or of a third party, unless such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.
• Application procedure as a pre-contractual or contractual relationship (Art. 6 (1) (b) GDPR) - If, as part of the application process, special categories of personal data within the meaning of Art. 9 (1) GDPR (e.g. health data, such as severe disability status or ethnic origin) are requested from applicants so that the controller or the data subject can exercise the rights arising from employment law and social security and social protection law and fulfil his or her obligations in this regard, their processing will be carried out in accordance with Art. 9 (2) lit. b GDPR, in the case of the protection of vital interests of applicants or other persons in accordance with Art. 9 (2) lit. c GDPR or for the purposes of preventive healthcare or occupational medicine, for the assessment of the employee's ability to work, for medical diagnostics, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector in accordance with Art. 9 (2) lit. h GDPR. In the case of a communication of special categories of data based on voluntary consent, their processing is carried out on the basis of Art. 9 (2) (a) GDPR.
• Processing of special categories of personal data relating to healthcare, employment and social security (Article 9 (2) (h) GDPR).
• Consent to the processing of special categories of personal data (Article 9 (2) (a) GDPR).
• Processing of special categories of personal data to protect vital interests (Article 9 (2) (c) GDPR).

Relevant legal bases under the Swiss Data Protection Act: If you are located in Switzerland, we process your data on the basis of the Swiss Federal Data Protection Act (abbreviated to "Swiss DSG", effective from September 1, 2023). This also applies if our processing of your data otherwise affects you in Switzerland and you are affected by the processing. The Swiss DSG does not generally require (unlike, for example, the GDPR) that a legal basis for processing personal data be stated. We only process personal data if the processing is lawful, carried out in good faith, and proportionate (Art. 6 (1) and (2) of the Swiss DSG). Furthermore, we only collect personal data for a specific purpose that is recognizable to the data subject and only process it in a manner that is compatible with these purposes (Art. 6 (3) of the Swiss DSG).

Reference to the validity of GDPR and Swiss DSG: This privacy policy serves to provide information in accordance with both the Swiss Federal Data Protection Act (Swiss DSG) and the General Data Protection Regulation (GDPR). For this reason, we ask you to note that, due to their broader geographical application and clarity, the terms of the GDPR are used. In particular, instead of the terms "processing" of "personal data," "overriding interest," and "particularly sensitive personal data" used in the Swiss DSG, the terms "processing" of "personal data," "legitimate interest," and "special categories of data" used in the GDPR are used. However, the legal meaning of the terms will continue to be determined by the Swiss DSG within the scope of the Swiss DSG.

Overview of processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

• Inventory data.
• Payment details.
• Location data.
• Contact details.
• Content data.
• Contract data.
• Usage data.
• Meta, communication and procedural data.
• Applicant data.
• Image and/or video recordings.
• Event data (Facebook).

Categories of data subjects

• Customers.
• Employees.
• Interested parties.
• Communication partner.
• Users.
• applicants.
• Business and contractual partners.
• People depicted.

Purposes of processing

• Provision of contractual services and fulfillment of contractual obligations.
• Contact requests and communication.
• Security measures.
• Direct marketing.
• Reach measurement.
• Tracking.
• Office and organizational procedures.
• Remarketing.
• Conversion measurement.
• Target group formation.
• Managing and responding to inquiries.
• Application process.
• Feedback.
• Marketing.
• Profiles with user-related information.
• Provision of our online offering and user-friendliness.
• Assessment of creditworthiness and credit rating.
• Information technology infrastructure.

Automated decisions in individual cases

• Credit report.

Security measures

In accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, we take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk.

These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data, as well as the access, input, and transfer of data, ensuring its availability, and segregation. Furthermore, we have established procedures that ensure the exercise of data subjects' rights, the deletion of data, and responses to data threats. Furthermore, we consider the protection of personal data right from the development and selection of hardware, software, and processes in accordance with the principle of data protection, through technology design, and through data protection-friendly default settings.

TLS encryption (https): To protect the data you transmit via our online service, we use TLS encryption. You can recognize such encrypted connections by the prefix https:// in your browser's address bar.

Transmission of personal data

As part of our processing of personal data, it may happen that the data is transmitted to or disclosed to other bodies, companies, legally independent organizational units, or individuals. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content integrated into a website. In such cases, we comply with legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

Data transfer within the organization: We may transfer personal data to other departments within our organization or grant them access to this data. If this transfer is for administrative purposes, the transfer of data is based on our legitimate business and operational interests, if it is necessary to fulfill our contractual obligations, or if the data subject has given their consent or is permitted by law.

International data transfers

Data processing in third countries: If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if the processing takes place as part of the use of third-party services or the disclosure or transmission of data to other persons, bodies or companies, this will only take place in accordance with the legal requirements. If the level of data protection in the third country has been recognized by means of an adequacy decision (Art. 45 GDPR), this serves as the basis for the data transfer. Otherwise, data transfers only take place if the level of data protection is otherwise ensured, in particular through standard contractual clauses (Art. 46 (2) (c) GDPR), express consent or in the case of contractually or legally required transfer (Art. 49 (1) GDPR). Otherwise, we will inform you of the basis for third-country transfers from the individual providers in the third country, with the adequacy decisions taking priority. Information on third country transfers and existing adequacy decisions can be found in the information provided by the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_en.

EU-US Trans-Atlantic Data Privacy Framework: Within the framework of the so-called "Data Privacy Framework" (DPF), the EU Commission has also recognized the level of data protection for certain companies from the USA as secure within the framework of the adequacy decision of July 10, 2023. The list of certified companies as well as further information on the DPF can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English). In our privacy policy, we inform you which service providers we use are certified under the Data Privacy Framework.

Disclosure of personal data abroad: In accordance with the Swiss Data Protection Act (DSG), we only disclose personal data abroad if adequate protection of the data subjects is guaranteed (Art. 16 Swiss DSG). If the Federal Council has not determined adequate protection (list: https://www.bj.admin.ch/bj/de/home/staat/datenschutz/internationales/anerkennung-staaten.html ), we implement alternative safeguards. These may include international treaties, specific guarantees, data protection clauses in contracts, standard data protection clauses approved by the Federal Data Protection and Information Commissioner (FDPIC), or internal company data protection rules approved in advance by the FDPIC or a competent data protection authority in another country.

According to Article 16 of the Swiss Data Protection Act, exceptions to the disclosure of data abroad may be permitted if certain conditions are met, including the consent of the data subject, contract performance, public interest, protection of life or physical integrity, publicly disclosed data, or data from a legally prescribed register. These disclosures are always made in accordance with legal requirements.

Deletion of data

The data we process will be deleted in accordance with legal requirements as soon as the consent to processing is revoked or other permissions no longer apply (e.g. if the purpose of processing this data no longer applies or it is no longer required for that purpose). If the data is not deleted because it is required for other legally permissible purposes, its processing will be limited to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

As part of our privacy policy, we can provide users with further information on the deletion and retention of data that applies specifically to the respective processing operations.

Rights of data subjects

Rights of data subjects under the GDPR: As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:

• Right of objection: You have the right to object at any time to the processing of personal data concerning you based on Art. 6 (1) (e) or (f) GDPR, for reasons related to your particular situation; this also applies to profiling based on these provisions. If the personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purposes of such advertising; this also applies to profiling insofar as it is related to such direct marketing.
• Right of withdrawal for consents: You have the right to revoke your consent at any time.
• Right to information: You have the right to request confirmation as to whether the data in question is being processed and to obtain information about this data as well as further information and a copy of the data in accordance with the statutory requirements.
• Right to rectification: In accordance with the statutory provisions, you have the right to request that the data concerning you be completed or that inaccurate data concerning you be corrected.
• Right to erasure and restriction of processing: In accordance with the statutory provisions, you have the right to request that data concerning you be deleted immediately or, alternatively, to request that the processing of the data be restricted in accordance with the statutory provisions.
• Right to data portability: You have the right to receive the data concerning you that you have provided to us in a structured, common and machine-readable format in accordance with the legal requirements or to request that it be transmitted to another controller.
• Complaint to the supervisory authority: In accordance with the statutory provisions and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State in which you habitually reside, the supervisory authority of your place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.

Rights of data subjects under the Swiss DSG:

As a data subject, you are entitled to the following rights in accordance with the provisions of the Swiss Data Protection Act:

• Right to information: You have the right to request confirmation as to whether personal data concerning you is being processed and to receive the information necessary to exercise your rights under this law and to ensure transparent data processing.
• Right to data disclosure or transfer: You have the right to request that we provide you with the personal data you have provided to us in a common electronic format.
• Right to rectification: You have the right to request the rectification of inaccurate personal data concerning you.
• Right to objection, deletion and destruction: You have the right to object to the processing of your data and to request that the personal data concerning you be deleted or destroyed.

Use of cookies

Cookies are small text files or other storage devices that store information on end devices and read information from end devices. For example, they can store the login status in a user account, the contents of a shopping cart in an e-shop, the content accessed, or the functions used in an online offering. Cookies can also be used for various purposes, such as improving the functionality, security, and convenience of online offerings, as well as creating analyses of visitor flows.

Notes on consent: We use cookies in accordance with legal regulations. We therefore obtain prior consent from users unless this is not required by law. In particular, consent is not necessary if the storage and reading of information, including cookies, is absolutely necessary in order to provide users with a telemedia service expressly requested by them (i.e. our online offering). Strictly necessary cookies generally include cookies with functions that serve to display and operate the online offering, load balancing, security, storing user preferences and selection options, or similar purposes related to providing the main and secondary functions of the online offering requested by users. The revocable consent is clearly communicated to users and contains information about the respective cookie usage.

Information on data protection legal bases: The legal basis under data protection law for processing users' personal data with the help of cookies depends on whether we ask users for their consent. If users consent, the legal basis for processing their data is their declared consent. Otherwise, the data processed with the help of cookies is processed on the basis of our legitimate interests (e.g. in the commercial operation of our online offering and improving its usability) or, if this occurs as part of the fulfillment of our contractual obligations, if the use of cookies is necessary to fulfill our contractual obligations. We will clarify the purposes for which we process cookies in the course of this data protection declaration or as part of our consent and processing procedures.

Storage period: With regard to the storage period, the following types of cookies are distinguished:

• Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed his or her device (e.g. browser or mobile application).
• Persistent cookies: Persistent cookies remain stored even after the device is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the user data collected through cookies can be used to measure reach. Unless we provide users with explicit information about the type and storage period of cookies (e.g., when obtaining consent), users should assume that cookies are permanent and can be stored for up to two years.

General information on revocation and objection (so-called "opt-out"): Users can revoke their consent at any time and object to processing in accordance with legal requirements. To do so, users can, among other things, restrict the use of cookies in their browser settings (although this may also limit the functionality of our online offering). An objection to the use of cookies for online marketing purposes can also be made via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/ be explained.

• Types of data processed: Usage data (e.g., websites visited, interest in content, access times). Meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, consent status).
• Affected persons: Users (e.g. website visitors, users of online services).
• Purposes of processing: Provision of our online offering and user-friendliness; reach measurement (e.g., access statistics, recognition of recurring visitors); tracking (e.g., interest-/behavior-based profiling, use of cookies); profiles with user-related information (creation of user profiles); remarketing; marketing; conversion measurement (measurement of the effectiveness of marketing measures). Target group formation.
• Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Consent (Art. 6 (1) (a) GDPR).

Further information on processing procedures, methods and services:

• Processing of cookie data based on consent: We use a cookie consent management process within which users' consent to the use of cookies, or to the processing operations and providers specified in the cookie consent management process, can be obtained, managed, and revoked by users. The declaration of consent is saved so that it does not have to be requested again and so that consent can be proven in accordance with legal requirements. The data can be stored on the server and/or in a cookie (so-called opt-in cookie or using comparable technologies) in order to be able to assign consent to a user or their device. Subject to individual information about the providers of cookie management services, the following information applies: Consent can be stored for up to two years. A pseudonymous user identifier is created and stored along with the time of consent, information on the scope of the consent (e.g., which categories of cookies and/or service providers), as well as the browser, system, and device used. Legal basis: Consent (Article 6 (1) (a) GDPR).
• Cookie opt-out: In the footer of our website you will find a link where you can change your cookie settings and withdraw your consent; Legal basis: Legitimate interests (Article 6 (1) (f) GDPR).
• Google Ad Manager: We use the "Google Marketing Platform" (and services such as "Google Ad Manager") to place ads in the Google advertising network (e.g., in search results, in videos, on websites, etc.). The Google Marketing Platform is characterized by the fact that ads are displayed in real time based on users' presumed interests. This allows us to display ads for and within our online offerings more specifically, in order to present users only ads that potentially match their interests. If, for example, a user is shown ads for products in which they have shown interest on other online offerings, this is referred to as "remarketing." Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Article 6 (1) (f) GDPR); Website: https://marketingplatform.google.com ; Privacy Policy: https://policies.google.com/privacy ; Basis for third country transfer: EU-US Data Privacy Framework (DPF); Further information: Types of processing and data processed: https://privacy.google.com/businesses/adsservices ; Data processing terms for Google advertising products: Information about the services Data processing terms between controllers and standard contractual clauses for third country transfers of data: https://business.safety.google/adscontrollerterms . If Google acts as a processor, data processing terms for Google advertising products and standard contractual clauses for third-country data transfers: https://business.safety.google/adsprocessorterms .
• Google Tag Manager: Google Tag Manager is a solution that allows us to manage so-called website tags via an interface, thus integrating other services into our online offering (please refer to further information in this privacy policy). Therefore, the Tag Manager itself (which implements the tags) does not create user profiles or store cookies. Google only receives the user's IP address, which is necessary to run the Google Tag Manager. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Article 6 (1) (a) GDPR); Website: https://marketingplatform.google.com ; Privacy Policy: https://policies.google.com/privacy ; Data processing agreement:
• https://business.safety.google/adsprocessorterms . Basis for transfer to third countries: EU-US Data Privacy Framework (DPF), standard contractual clauses ( https://business.safety.google/adsprocessorterms ).
• Appnexus: Real-time advertising; Service provider: Teads SA, 5, rue de la BoucherieL-1247 Luxembourg; Legal basis: Consent (Article 6 (1) (a) GDPR); Website: https://www.appnexus.com . Privacy Policy: https://www.appnexus.com/en/company/platform-privacy-policy .
• CookieYes: Cookie consent management; Service provider: CookieYes Limited, 3 Warren Yard Warren Park, Wolverton Mill, Milton Keynes, MK12 5NW, United Kingdom; Legal basis: Legitimate interests (Article 6 (1) (f) GDPR); Website: https://www.cookieyes.com ; Privacy Policy: https://www.cookieyes.com/privacy-policy/ . Data processing agreement: https://www.cookieyes.com/dpa/ .
• Google Ads Remarketing: Google Remarketing, also known as retargeting, is a technology that places users who use an online service into a pseudonymous remarketing list so that users can be shown ads on other online offerings based on their visit to the online service; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Article 6 (1) (a) GDPR); Website: https://marketingplatform.google.com ; Privacy Policy: https://policies.google.com/privacy ; Basis for third country transfer: EU-US Data Privacy Framework (DPF); Further information: Types of processing and data processed: https://privacy.google.com/businesses/adsservices . Data processing conditions between controllers and standard contractual clauses for third-country data transfers: https://business.safety.google/adscontrollerterms .
• Google Ads and conversion measurement: Online marketing practices for the purpose of placing content and advertisements within the service provider's advertising network (e.g., in search results, in videos, on web pages, etc.) so that they are displayed to users who are likely to be interested in the ads. We also measure the conversion of the ads, i.e., whether users have used them as an opportunity to interact with the ads and use the advertised offers (so-called conversion). However, we only receive anonymous information and no personal information about individual users. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR), Legitimate Interests (Art. 6 (1) (f) GDPR); Website: https://marketingplatform.google.com ; Privacy Policy: https://policies.google.com/privacy ; Basis for third country transfer: EU-US Data Privacy Framework (DPF); Further information: Types of processing and data processed: https://privacy.google.com/businesses/adsservices . Data processing conditions between controllers and standard contractual clauses for third-country data transfers: https://business.safety.google/adscontrollerterms .
• Microsoft Advertising: Online marketing practices for the purpose of placing content and advertisements within the service provider's advertising network (e.g., in search results, in videos, on web pages, etc.) so that they are displayed to users who are likely to be interested in the ads. We also measure the conversion of the ads, i.e., whether users have used them as an opportunity to interact with the ads and use the advertised offers (so-called conversion). However, we only receive anonymous information and no personal information about individual users. Service provider: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR), Legitimate Interests (Art. 6 (1) (f) GDPR); Website: https://about.ads.microsoft.com/ ; Privacy Policy: https://privacy.microsoft.com/de-de/privacystatement ; Basis for third country transfer: EU-US Data Privacy Framework (DPF); Opt-out option: https://account.microsoft.com/privacy/ad-settings/ . Further information: https://about.ads.microsoft.com/de-de/policies/legal-privacy-and-security .
• YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Article 6 (1) (f) GDPR); Privacy Policy: https://policies.google.com/privacy ; Basis for third country transfer: EU-US Data Privacy Framework (DPF). Opt-out option: https://adssettings.google.com/authenticated .
  

Business services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners") within the framework of contractual and comparable legal relationships as well as related measures and within the framework of communication with the contractual partners (or pre-contractually), e.g. to answer inquiries.

We process this data to fulfill our contractual obligations. This includes, in particular, the obligation to provide the agreed services, any update obligations, and remedy in the event of warranty and other service disruptions. Furthermore, we process the data to protect our rights and for the purposes of the administrative tasks associated with these obligations, as well as company organization. Furthermore, we process the data on the basis of our legitimate interests in proper and efficient business management and in security measures to protect our contractual partners and our business operations from misuse and the endangerment of their data, secrets, information, and rights (e.g., the involvement of telecommunications, transport, and other auxiliary services, as well as subcontractors, banks, tax and legal advisors, payment service providers, or tax authorities). Within the framework of applicable law, we only pass on contractual partners' data to third parties to the extent necessary for the aforementioned purposes or to fulfill legal obligations. Contractual partners will be informed of other forms of processing, e.g., for marketing purposes, within the framework of this privacy policy.

We will inform our contractual partners which data is required for the aforementioned purposes before or during data collection, e.g. in online forms, by special marking (e.g. colors) or symbols (e.g. asterisks or similar), or in person.

We delete the data after statutory warranty and similar obligations have expired, i.e. generally after four years, unless the data is stored in a customer account, e.g. as long as it must be retained for legal archiving reasons. The statutory retention period is ten years for documents relevant to tax law as well as for commercial books, inventories, opening balance sheets, annual financial statements, the work instructions necessary to understand these documents and other organizational documents and accounting documents, and six years for received commercial and business letters and reproductions of sent commercial and business letters. The period begins at the end of the calendar year in which the last entry was made in the book, the inventory, opening balance sheet, annual financial statements or management report was prepared, the commercial or business letter was received or sent, or the accounting document was created, furthermore the recording was made or the other documents were created.

To the extent that we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply to the relationship between users and the providers.

• Types of data processed: Inventory data (e.g., names, addresses); payment data (e.g., bank details, invoices, payment history); contact data (e.g., email, telephone numbers); contract data (e.g., contract subject matter, term, customer category); usage data (e.g., websites visited, interest in content, access times). Meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, consent status).
• Affected persons: Customers; prospective customers; business and contractual partners.
• Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; security measures; contact requests and communication; office and organizational procedures; administration and response to inquiries; conversion measurement (measurement of the effectiveness of marketing measures). Profiles with user-related information (creation of user profiles).
• Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Legal obligation (Art. 6 (1) (c) GDPR); Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

• Customer account: Customers can create an account within our online offering (e.g., a customer or user account, or "customer account" for short). If registration of a customer account is required, customers will be informed of this, as well as the information required for registration. Customer accounts are not public and cannot be indexed by search engines. During registration, as well as subsequent logins and use of the customer account, we store the customer's IP addresses along with the access times in order to verify registration and prevent any misuse of the customer account. If the customer account is terminated, the customer account data will be deleted after the termination date, unless it is retained for purposes other than providing the customer account or must be retained for legal reasons (e.g., internal storage of customer data, order processes, or invoices). It is the customer's responsibility to back up their data upon termination of the customer account; Legal basis: Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR).
• Watchlist/Wishlist: Customers can create a product/wish list. In this case, the products will be stored as part of the fulfillment of our contractual obligations until the account is deleted, unless the product list entries are removed by the customer or we expressly inform the customer of different retention periods. Legal basis: Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR).
• Economic analyses and market research: For business reasons and in order to be able to identify market trends and the wishes of contractual partners and users, we analyze the data available to us on business transactions, contracts, inquiries, etc., whereby the group of data subjects may include contractual partners, interested parties, customers, visitors and users of our online offering.
• The analyses are carried out for the purposes of business evaluations, marketing, and market research (e.g., to determine customer groups with different characteristics). In doing so, we may, where available, consider the profiles of registered users, including their information, e.g., on services used. The analyses serve us solely and are not disclosed externally unless they are anonymous analyses with summarized, i.e., anonymized values. Furthermore, we respect the privacy of users and process the data for analysis purposes pseudonymously wherever possible and, where feasible, anonymously (e.g., as summarized data). Legal basis: Legitimate interests (Article 6 (1) (f) GDPR).
• Shop and e-commerce: We process our customers' data to enable them to select, purchase, or order the selected products, goods, and related services, as well as to pay for and deliver them or execute them. If necessary to execute an order, we use service providers, in particular postal, forwarding, and shipping companies, to carry out the delivery or execution for our customers. We use the services of banks and payment service providers to process payment transactions. The required information is marked as such within the order or similar purchase process and includes the information needed for delivery, provision, and billing, as well as contact information for any follow-up questions. Legal basis: Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR).
• Craftsmanship services: We process the data of our customers and clients (hereinafter collectively referred to as "customers") in order to enable them to select, purchase or commission the selected services or works and related activities, as well as to pay for and deliver, execute or provide them.
• The required information is marked as such within the context of the order, purchase order, or similar contract conclusion and includes the information required for delivery and billing, as well as contact information for any follow-up consultations. Legal basis: Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR).
• Technical services: We process the data of our customers and clients (hereinafter collectively referred to as "customers") in order to enable them to select, purchase or commission the selected services or works and related activities, as well as to pay for them and to provide them or to execute or provide them.
• 
  
• The required information is marked as such within the context of the order, purchase order, or similar contract conclusion and includes the information required for service provision and billing, as well as contact information for any follow-up consultations. To the extent we receive access to information from end customers, employees, or other persons, we process it in accordance with legal and contractual requirements. Legal basis: Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR).

Providers and services used in the course of business activities

As part of our business activities, we use additional services, platforms, interfaces, or plug-ins from third-party providers (hereinafter "Services") in compliance with legal requirements. Their use is based on our interest in the proper, lawful, and economical management of our business operations and our internal organization.

• Types of data processed: Inventory data (e.g., names, addresses); payment data (e.g., bank details, invoices, payment history); contact data (e.g., email, telephone numbers); content data (e.g., entries in online forms). Contract data (e.g., contract subject matter, term, customer category).
• Affected persons: Customers; interested parties; users (e.g., website visitors, users of online services). Business and contractual partners.
• Purposes of processing: Provision of contractual services and fulfillment of contractual obligations. Office and organizational procedures.
• Legal basis: Legitimate interests (Article 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

• Infoniqa ONE 50: Infoniqa ONE 50 business software enables the management of finances, payments, orders, and wages. It offers intelligent integration with DMS, ECM, performance tracking, and similar solutions from renowned manufacturers. Service provider: Infoniqa Switzerland AG
• 10th place
• 6039 Root D4
• Switzerland; Website: https://www.infoniqa.com/de-ch/ . Privacy Policy: https://www.infoniqa.com/de-ch/datenschutz/ .
• NTS Apollo: NTS Apollo is a PPS/ERP software that improves production processes and business operations. From material planning to cost control, Apollo enables efficient management for greater competitiveness. Service provider: NTS APOLLO GmbH
• Donnersbergstr. 1
• 64646 Heppenheim; Website: https://ntsapollo.de/ . Privacy Policy: https://ntsapollo.de/de/datenschutz/ .
• ADMIA Chrono: ADMIA Chrono is a groundbreaking time and attendance system designed to plan, record, and analyze attendance and work times. Its remarkable flexibility allows for customized adaptation of time and attendance tracking to the individual requirements of a wide variety of companies. Its outstanding user-friendliness ensures that users can quickly familiarize themselves with the system. With the help of first-class statistical analyses, ADMIA Chrono is becoming a powerful tool that companies can use to increase the efficiency of their workflows. Service provider: ADMIA Solutions AG
• Elsihof 5
• 6035 pearls; Website: https://www.admia.ch/ . Privacy Policy: https://www.admia.ch/datenschutzbestimmungenADMIASolutionsAG.html .
• Means: MiVoice Business offers comprehensive collaboration and contact center solutions. These include PBX capabilities, advanced call control, mobility features, and a selection of IP desk phones. Service provider: Mitel Germany GmbH
• Zeughofstrasse 1
• 10997 Berlin
• Germany; Website: https://www.mitel.com/de-de . Privacy Policy: https://www.mitel.com/de-de/legal/policies/dsgvo-datenschutz-erklaerung .
• Swisscom: Swisscom is Switzerland's leading telecommunications and IT company, offering mobile, fixed-line, internet and television services, as well as solutions for businesses and public institutions; Service provider: Swisscom (Switzerland) Ltd.
• Alte Tiefenaustrasse 6
• CH-3050 Berne; Website: https://www.swisscom.ch . Privacy Policy: https://www.swisscom.ch/de/privatkunden/rechtliches/datenschutz.html .

Payment methods

Within the framework of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer the data subjects efficient and secure payment options and, in addition to banks and credit institutions, we use other service providers for this purpose (collectively "payment service providers").

The data processed by the payment service providers includes inventory data such as name and address, bank details such as account numbers or credit card numbers, passwords, TANs and checksums as well as contract, amount and recipient-related information. This information is required to carry out the transactions. However, the data entered is only processed and stored by the payment service providers. This means that we do not receive any account- or credit card-related information, but only information confirming or rejecting the payment. Under certain circumstances, the payment service providers will transmit the data to credit agencies. This transmission is for the purpose of identity and credit checks. For more information, please refer to the terms and conditions and the privacy policy of the payment service providers.

Payment transactions are subject to the terms and conditions and privacy policy of the respective payment service providers, which are available on the respective websites or transaction applications. We also refer to these for further information and to assert your rights of withdrawal, information, and other data subjects.

• Types of data processed: Inventory data (e.g., names, addresses); payment data (e.g., bank details, invoices, payment history); contract data (e.g., subject matter of the contract, term, customer category); usage data (e.g., websites visited, interest in content, access times); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, consent status). Contact data (e.g., email, telephone numbers).
• Affected persons: Customers; prospective customers; business and contractual partners.
• Purposes of processing: Provision of contractual services and fulfillment of contractual obligations. Office and organizational procedures.
• Legal basis: Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

• PayPal: Payment services (technical connection of online payment methods) (e.g. PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg; Legal basis: Contractual performance and pre-contractual inquiries (Article 6 (1) (b) GDPR); Website: https://www.paypal.com/de . Privacy Policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full .
• Stripe: Payment services (technical connection of online payment methods); Service provider: Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, USA; Legal basis: Contractual performance and pre-contractual inquiries (Article 6 (1) (b) GDPR); Website: https://stripe.com ; Privacy Policy: https://stripe.com/de/privacy . Basis for third country transfer: EU-US Data Privacy Framework (DPF).
• TWINT: Payment services (payment systems, apps, card terminals and cash register systems, transaction management); Service provider: TWINT AG, Stauffacherstrasse 41, CH-8004 Zurich, Switzerland; Legal basis: Legitimate interests (Article 6 (1) (f) GDPR); Website: https://www.twint.ch/ . Privacy Policy: https://www.twint.ch/datenschutz-app/ .

Credit check

If we make advance payments or assume comparable economic risks (e.g. when ordering on account), we reserve the right, in order to safeguard our legitimate interests, to obtain an identity and credit report from specialised service providers (credit agencies) for the purpose of assessing the credit risk on the basis of mathematical and statistical procedures.

We process the information received from credit agencies regarding the statistical probability of a payment default as part of a reasonable discretionary decision regarding the establishment, implementation, and termination of the contractual relationship. We reserve the right to refuse payment on account or any other advance payment in the event of a negative credit check result.

The decision as to whether we will make advance payments is made in accordance with legal requirements solely on the basis of an automated decision in each individual case, which our software makes on the basis of the information provided by the credit agency.

If we obtain express consent from contractual partners, the legal basis for the credit check and the transmission of the customer's data to the credit agencies is their consent. If no consent is obtained, the credit check is based on our legitimate interest in ensuring the reliability of our payment claims.

• Types of data processed: Inventory data (e.g., names, addresses); payment data (e.g., bank details, invoices, payment history); contact data (e.g., email, telephone numbers). Contract data (e.g., subject matter of the contract, term, customer category).
• Affected persons: Customers.
• Purposes of processing: Assessment of creditworthiness and credit rating.
• Legal basis: Legitimate interests (Article 6 (1) (f) GDPR).
• Automated decisions in individual cases: Credit report (decision based on a credit check).

Further information on processing procedures, methods and services:

• Dun & Bradstreet: With facts on more than 650,000 active Swiss, 4.7 million German and 500,000 active Austrian companies, we have the largest company database in the DA-CH region for reliable business information and company reports including credit checks; Service provider: Dun & Bradstreet Switzerland AG
• Grossmattstrasse 9, 8902 Urdorf
• Phone: +41 (0)44 735 61 11
• E-mail: info.ch@dnb.com ; Website: https://www.dnb.com/ . Privacy Policy: dnb.com/de-ch/datenschutz/.

Provision of the online offer and web hosting

We process user data to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or device.

• Types of data processed: Usage data (e.g., websites visited, interest in content, access times); meta, communication, and process data (e.g., IP addresses, time information, identification numbers, consent status); content data (e.g., entries in online forms); inventory data (e.g., names, addresses); payment data (e.g., bank details, invoices, payment history); contact data (e.g., email, telephone numbers). Contract data (e.g., subject matter of the contract, term, customer category).
• Affected persons: Users (e.g., website visitors, users of online services); business and contractual partners; customers; interested parties.
• Purposes of processing: Provision of our online offering and user-friendliness; information technology infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.)); security measures; provision of contractual services and fulfillment of contractual obligations; conversion measurement (measurement of the effectiveness of marketing measures). Marketing.
• Legal basis: Legitimate interests (Article 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

• Collection of access data and log files: Access to our online offering is logged in the form of so-called "server log files." These server log files may include the address and name of the accessed web pages and files, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user's operating system, the referrer URL (the previously visited page), and, as a rule, IP addresses and the requesting provider.
• The server log files can be used for security purposes, e.g., to prevent server overload (particularly in the case of abusive attacks, so-called DDoS attacks), and to ensure server utilization and stability. Legal basis: Legitimate interests (Article 6 (1) (f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data that needs to be retained for evidentiary purposes is exempt from deletion until the respective incident has been finally resolved.
• Amazon Web Services (AWS): Services in the field of providing information technology infrastructure and related services (e.g. storage space and/or computing capacity); Service provider: Amazon Web Services EMEA SARL, 38 avenue John F. Kennedy, L-1855, Luxembourg; Legal basis: Legitimate interests (Article 6 (1) (f) GDPR); Website: https://aws.amazon.com/de/ ; Privacy Policy: https://aws.amazon.com/de/privacy/ ; Data processing agreement: https://aws.amazon.com/de/compliance/gdpr-center/ . Basis for third country transfer: EU-US Data Privacy Framework (DPF), standard contractual clauses ( https://aws.amazon.com/service-terms/ ).
• HostEurope: Services in the field of providing information technology infrastructure and related services (e.g. storage space and/or computing capacity); Service provider: Host Europe GmbH, Hansestrasse 111, 51149 Cologne, Germany; Legal basis: Legitimate interests (Article 6 (1) (f) GDPR); Website: https://www.hosteurope.de ; Privacy Policy: https://www.hosteurope.de/AGB/Datenschutzerklaerung . Data processing agreement: https://www.hosteurope.de/Dokumente/ .
• Salesforce Sites: Salesforce Sites lets you create public websites and applications that are directly integrated into your Salesforce organization. No need to log in with a username and password. All information stored in your organization can be made publicly accessible via any company-specific URL. You can also customize site pages to match your company's look and feel. Service provider: salesforce.com Deutschland GmbH, Erika-Mann-Str. 31, 80636 Munich, Germany; Website: https://www.salesforce.com/de . Privacy Policy: https://www.salesforce.com/de/company/privacy .
• Salesforce Commerce Cloud: Platform through which e-commerce services are offered and carried out. The services and processes carried out in connection with them include, in particular, online shops, websites, their offers and content, purchase and payment transactions, customer communication, as well as analysis and marketing. Service provider: salesforce.com Deutschland GmbH, Erika-Mann-Str. 31, 80636 Munich, Germany; Legal basis: Legitimate interests (Article 6 (1) (f) GDPR); Website: https://www.salesforce.com/de ; Privacy Policy: https://www.salesforce.com/de/company/privacy ; Data processing agreement: https://www.salesforce.com/company/privacy/ ; Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses ("International Transfers of EU Personal Data to Salesforce's Services": https://www.salesforce.com/content/dam/web/en_us/www/documents/legal/Agreements/EU-Data-Transfer-Mechanisms-FAQ.pdf ). Further information: Data Transfer Impact Assessments: https://www.salesforce.com/content/dam/web/en_us/www/documents/legal/Privacy/dpia-and-salesforce-services.pdf .

Contact and inquiry management

When you contact us (e.g. by post, contact form, email, telephone or via social media) as well as within the framework of existing user and business relationships, the information provided by the person making the inquiry will be processed to the extent necessary to answer the contact inquiries and any requested measures.

• Types of data processed: Contact data (e.g., email, telephone numbers); content data (e.g., entries in online forms); usage data (e.g., websites visited, interest in content, access times); meta, communication, and process data (e.g., IP addresses, time information, identification numbers, consent status); inventory data (e.g., names, addresses); contract data (e.g., subject matter of the contract, term, customer category).
• Affected persons: Communication partners; customers; prospects; business and contractual partners.
• Purposes of processing: Contact requests and communication; administration and response to inquiries; feedback (e.g., collecting feedback via online forms); provision of our online offering and user-friendliness; conversion measurement (measurement of the effectiveness of marketing measures). Marketing.
• Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR).

Further information on processing procedures, methods and services:

• Contact form: If users contact us via our contact form, email or other communication channels, we process the data communicated to us in this context to process the communicated request; Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR), legitimate interests (Art. 6 (1) (f) GDPR).
• Salesforce Sales Cloud: Offer and sales support as well as process management with creation of prospect and customer profiles, analysis and feedback functions; Service provider: salesforce.com Deutschland GmbH, Erika-Mann-Str. 31, 80636 Munich, Germany; Legal basis: Legitimate interests (Article 6 (1) (f) GDPR); Website: https://www.salesforce.com/de ; Privacy Policy: https://www.salesforce.com/de/company/privacy ; Data processing agreement: https://www.salesforce.com/company/privacy/ ; Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses ("International Transfers of EU Personal Data to Salesforce's Services": https://www.salesforce.com/content/dam/web/en_us/www/documents/legal/Agreements/EU-Data-Transfer-Mechanisms-FAQ.pdf ). Further information: Data Transfer Impact Assessments: https://www.salesforce.com/content/dam/web/en_us/www/documents/legal/Privacy/dpia-and-salesforce-services.pdf .

Video conferencing, online meetings, webinars and screen sharing

We use platforms and applications from third-party providers (hereinafter referred to as "conference platforms") for the purpose of conducting video and audio conferences, webinars, and other types of video and audio meetings (hereinafter collectively referred to as "conferences"). When selecting conference platforms and their services, we comply with legal requirements.

Data processed by conference platforms: When participating in a conference, the conference platforms process the personal data of the participants listed below. The extent of processing depends on which data is required within the framework of a specific conference (e.g. provision of access data or real names) and which optional information is provided by the participants. In addition to processing for the purpose of conducting the conference, the participants' data may also be processed by the conference platforms for security purposes or to optimize the service. The data processed includes personal data (first name, last name), contact information (email address, telephone number), access data (access codes or passwords), profile pictures, information on professional position/function, the IP address of the internet access, information on the participants' end devices, their operating system, the browser and its technical and language settings, information on the content of the communication processes, i.e. entries in chats as well as audio and video data, as well as the use of other available functions (e.g. surveys). The content of the communications is encrypted to the extent technically provided by the conference providers. If participants are registered as users on the conference platforms, further data may be processed in accordance with the agreement with the respective conference provider.

Logging and recordings: If text entries, participation results (e.g. from surveys) as well as video or audio recordings are logged, this will be communicated transparently to the participants in advance and they will be asked for their consent, if necessary.

Participants’ data protection measures: Please refer to the conference platforms' privacy policies for details on how your data is processed and select the security and data protection settings that best suit your needs within the conference platform's settings. Please also ensure data and privacy protection in the background of your recording for the duration of a video conference (e.g., by informing roommates, locking doors, and using the background blur function, where technically possible). Links to the conference rooms and access data must not be shared with unauthorized third parties.

Notes on legal basis: If, in addition to the conference platforms, we also process user data and ask users for their consent to use the conference platforms or certain functions (e.g., consent to recording conferences), the legal basis for processing is this consent. Furthermore, our processing may be necessary to fulfill our contractual obligations (e.g., in participant lists, in the case of processing discussion results, etc.). Furthermore, user data is processed based on our legitimate interest in efficient and secure communication with our communication partners.

• Types of data processed: Inventory data (e.g., names, addresses); contact data (e.g., email, telephone numbers); content data (e.g., entries in online forms); usage data (e.g., websites visited, interest in content, access times). Meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, consent status).
• Affected persons: Communication partners; users (e.g., website visitors, users of online services). Depicted persons.
• Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; contact requests and communication. Office and organizational procedures.
• Legal basis: Legitimate interests (Article 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

• Microsoft Teams: Conference and communication software; Service provider: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland, parent company: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA; Legal basis: Legitimate interests (Article 6 (1) (f) GDPR); Website: https://www.microsoft.com/de-de/microsoft-365 ; Privacy Policy: https://privacy.microsoft.com/de-de/privacystatement , Security information: https://www.microsoft.com/de-de/trustcenter . Basis for transfer to third countries: EU-US Data Privacy Framework (DPF), standard contractual clauses ( https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA ).
• TeamViewer: Conference and communication software; Service provider: TeamViewer GmbH, Jahnstrasse 30, 73037 Göppingen, Germany; Legal basis: Legitimate interests (Article 6 (1) (f) GDPR); Website: https://www.teamviewer.com/de . Privacy Policy: https://www.teamviewer.com/de/datenschutzerklaerung/ .

Application process

The application process requires applicants to provide us with the information necessary for their assessment and selection. The information required is stated in the job description or, in the case of online forms, in the information provided there.

Generally, the required information includes personal details such as name, address, contact information, and proof of the qualifications required for the position. Upon request, we will be happy to provide additional information.

If available, applicants can submit their applications using an online form. The data will be transmitted to us using state-of-the-art encryption. Applicants can also submit their applications via email. However, please note that emails are generally not sent encrypted over the internet. While emails are generally encrypted during transport, they are not encrypted on the servers from which they are sent and received. We therefore cannot accept any responsibility for the transmission path of the application between the sender and its receipt on our server.

For the purposes of searching for applicants, submitting applications and selecting applicants, we may, in compliance with legal requirements, use applicant management or recruitment software and platforms and services from third parties.

Applicants are welcome to contact us regarding the method of submitting their application or to send us their application by post.

Processing of special categories of data: If special categories of personal data (Article 9 (1) GDPR, e.g. health data such as severe disability or ethnic origin) are requested from applicants as part of the application process, these will be processed so that the controller or the data subject can exercise the rights arising from employment law and social security and social protection law and fulfil his or her obligations in this regard, in the case of protecting the vital interests of applicants or other persons or for the purposes of preventive health care or occupational medicine, for assessing the employee's ability to work, for medical diagnostics, for care or treatment in the health or social sector or for the administration of systems and services in the health or social sector.

Deletion of data: In the event of a successful application, the data provided by applicants may be further processed by us for the purposes of the employment relationship. Otherwise, if the application for a job offer is unsuccessful, the applicants' data will be deleted. Applicants' data will also be deleted if an application is withdrawn, which applicants are entitled to do at any time. Subject to a justified revocation by the applicant, deletion will occur no later than after a period of six months so that we can answer any follow-up questions regarding the application and fulfill our obligations to provide evidence under the regulations on equal treatment of applicants. Invoices for any reimbursement of travel expenses will be archived in accordance with tax law requirements.

Inclusion in an applicant pool: Inclusion in an applicant pool, if offered, is based on consent. Applicants are informed that their consent to inclusion in the talent pool is voluntary, has no impact on the ongoing application process, and can revoke their consent at any time in the future.

Duration of retention of data in the applicant pool in months:

3 months

• Types of data processed: Inventory data (e.g., names, addresses); contact data (e.g., email, telephone numbers); content data (e.g., entries in online forms). Applicant data (e.g., personal details, postal and contact addresses, the documents accompanying the application and the information contained therein, such as cover letters, CVs, references, and other personal or qualification information provided by applicants with regard to a specific position or voluntarily provided by them).
• Affected persons: applicants.
• Purposes of processing: Application procedure (justification and possible subsequent implementation as well as possible subsequent termination of the employment relationship).
• Legal basis: Application procedures as a pre-contractual or contractual relationship (Art. 6 (1) (b) GDPR); processing of special categories of personal data relating to healthcare, employment, and social security (Art. 9 (2) (h) GDPR); consent to the processing of special categories of personal data (Art. 9 (2) (a) GDPR). Processing of special categories of personal data to protect vital interests (Art. 9 (2) (c) GDPR).

Further information on processing procedures, methods and services:

• Job shot: The Jobshot app simplifies and accelerates initial contact between job advertisers and job seekers using portrait format videos. Service provider: Snapjobs AG
• Seestrasse 50
• 8617 Mönchaltorf; Website: https://www.jobshot.ch . Privacy Policy: https://www.jobshot.ch/datenschutz .

Cloud services

We use software services accessible via the Internet and running on the servers of their providers (so-called "cloud services", also referred to as "software as a service") for the storage and management of content (e.g. document storage and management, exchange of documents, content and information with specific recipients or publication of content and information).

Within this framework, personal data may be processed and stored on the providers' servers if it is part of communication processes with us or is otherwise processed by us as set out in this privacy policy. This data may include, in particular, user master data and contact details, data on transactions, contracts, other processes, and their contents. The providers of cloud services also process usage data and metadata, which they use for security purposes and to optimize their services.

If we use cloud services to provide forms, documents, and content to other users or publicly accessible websites, the providers may store cookies on users' devices for web analysis purposes or to remember users' settings (e.g., in the case of media control).

• Types of data processed: Inventory data (e.g., names, addresses); contact data (e.g., email, telephone numbers); content data (e.g., entries in online forms); usage data (e.g., websites visited, interest in content, access times); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, consent status). Image and/or video recordings (e.g., photographs or video recordings of a person).
• Affected persons: Customers; employees (e.g., employees, applicants, former employees); interested parties. Communication partners.
• Purposes of processing: Office and organizational procedures; information technology infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.). Provision of contractual services and fulfillment of contractual obligations.
• Legal basis: Legitimate interests (Article 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

• Adobe Creative Cloud: Applications and cloud storage for photo editing, video editing, graphic design and web development; Service provider: Adobe Systems Software Ireland Companies, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland; Legal basis: Legitimate interests (Article 6 (1) (f) GDPR); Website: https://www.adobe.com/de/creativecloud.html ; Privacy Policy: https://www.adobe.com/de/privacy.html ; Data processing agreement: Provided by the service provider. Basis for third country transfer: Standard contractual clauses (provided by the service provider).
• Apple iCloud: Cloud storage service; Service provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; Legal basis: Legitimate interests (Article 6 (1) (f) GDPR); Website: https://www.apple.com/de/ . Privacy Policy: https://www.apple.com/legal/privacy/de-ww/ .
• Microsoft Cloud Services: Cloud storage, cloud infrastructure services and cloud-based application software; Service provider: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland, parent company: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA; Legal basis: Legitimate interests (Article 6 (1) (f) GDPR); Website: https://microsoft.com/de-de ; Privacy Policy: https://privacy.microsoft.com/de-de/privacystatement , Security information: https://www.microsoft.com/de-de/trustcenter ; Data processing agreement: https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA . Basis for transfer to third countries: EU-US Data Privacy Framework (DPF), standard contractual clauses ( https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA ).

Newsletters and electronic notifications

We send newsletters, emails, and other electronic notifications (hereinafter "newsletters") only with the recipient's consent or legal permission. If the newsletter's content is specifically described when registering for the newsletter, it is decisive for the user's consent. Furthermore, our newsletters contain information about our services and us.

To subscribe to our newsletter, it is generally sufficient to provide your email address. However, we may ask you to provide a name for the purpose of addressing you personally in the newsletter, or other information if this is necessary for the purposes of the newsletter.

Double opt-in procedure: Registration for our newsletter is generally carried out using a so-called double opt-in process. This means that after registration, you will receive an email asking you to confirm your registration. This confirmation is necessary to ensure that no one can register using someone else's email address. Newsletter registrations are logged to provide evidence of the registration process in accordance with legal requirements. This includes storing the time of registration and confirmation, as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

Deletion and restriction of processing: We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them in order to be able to prove previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the email address on a block list (so-called "blocklist") for this purpose alone.

The registration process is logged based on our legitimate interests for the purpose of demonstrating its proper execution. If we commission a service provider to send emails, this is done based on our legitimate interests in an efficient and secure delivery system.

Contents:

Information about us, our services, promotions and offers.

• Types of data processed: Inventory data (e.g., names, addresses); contact data (e.g., email, telephone numbers); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, consent status). Usage data (e.g., websites visited, interest in content, access times).
• Affected persons: Communication partner.
• Purposes of processing: Direct marketing (e.g. by email or post).
• Legal basis: Consent (Article 6 (1) (a) GDPR).
• Opt-out option: You can unsubscribe from our newsletter at any time, i.e., revoke your consent or object to further receipt. You will find a link to unsubscribe from the newsletter either at the end of each newsletter or by using one of the contact options listed above, preferably email.

Further information on processing procedures, methods and services:

• Measuring open and click rates: The newsletters contain a so-called "web beacon," i.e., a pixel-sized file that is retrieved from our server when the newsletter is opened, or, if we use a shipping service provider, from its server. During this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, is initially collected.
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• This information is used to technically improve our newsletter based on technical data or target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or access times. This analysis also includes determining whether the newsletters are opened, when they are opened, and which links are clicked. This information is assigned to individual newsletter recipients and stored in their profiles until they are deleted. The evaluations help us recognize the reading habits of our users and adapt our content to them, or send different content based on our users' interests.
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• The measurement of opening rates and click rates as well as the storage of the measurement results in the user profiles and their further processing are based on the user's consent.
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• Unfortunately, a separate revocation of the performance measurement is not possible. In this case, the entire newsletter subscription must be canceled or revoked. In this case, the stored profile information will be deleted. Legal basis: Consent (Article 6 (1) (a) GDPR).
• XCampaign: XCAMPAIGN presents a powerful solution for effective email marketing. This platform helps you not only acquire new customers but also strengthen the relationship with your existing ones.
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• By providing interactive and precise statistics, XCAMPAIGN enables a well-founded evaluation of your campaigns' success. This gives you insight into your customers' reactions to your offers. You have the option of setting up automated mailing routes and prioritizing and personalizing your content based on your recipients' behavior and interests. Service providers: KünzlerBachmann Directmarketing AG
• Haldenstrasse 16A
• CH-8306 Brüttisellen
• Switzerland
• Phone: +41 (0) 44 872 34 80; Website: https://www.xcampaign.info/switzerland-de/ . Privacy Policy: https://www.xcampaign.info/switzerland-de/privacy/ .

Web analysis, monitoring and optimization

Web analytics (also known as "reach measurement") is used to evaluate visitor traffic to our online offering and may include behavior, interests, or demographic information about visitors, such as age or gender, as pseudonymous values. Reach analysis allows us to determine, for example, when our online offering or its functions or content are most frequently used or encourage reuse. Likewise, we can understand which areas require optimization.

In addition to web analysis, we can also use testing procedures to, for example, test and optimize different versions of our online offering or its components.

Unless otherwise stated below, profiles, i.e., data summarized for a usage process, may be created for these purposes, and information may be stored in a browser or on a device and read from it. The information collected includes, in particular, websites visited and elements used there, as well as technical information such as the browser used, the computer system used, and information on usage times. If users have consented to the collection of their location data by us or by the providers of the services we use, location data may also be processed.

Users' IP addresses are also stored. However, we use an IP masking process (i.e., pseudonymization by shortening the IP address) to protect users. Generally, no real user data (such as email addresses or names) is stored for web analysis, A/B testing, and optimization; instead, pseudonyms are used. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective processes.

• Types of data processed: Usage data (e.g., websites visited, interest in content, access times). Meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, consent status).
• Affected persons: Users (e.g. website visitors, users of online services).
• Purposes of processing: Reach measurement (e.g., access statistics, recognition of returning visitors); profiles with user-related information (creation of user profiles); provision of our online offering and user-friendliness; tracking (e.g., interest-/behavior-based profiling, use of cookies); remarketing; marketing; conversion measurement (measurement of the effectiveness of marketing measures). Target group formation.
• Security measures: IP masking (pseudonymization of the IP address).
• Legal basis: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

• Google Analytics 4: We use Google Analytics to measure and analyze the use of our online offering based on a pseudonymous user identification number. This identification number does not contain any unique data such as names or email addresses. It is used to assign analysis information to a device in order to recognize which content users have accessed within one or more usage processes, which search terms they used, accessed these again, or interacted with our online offering. The time and duration of use are also stored, as are the sources of users who refer to our online offering and technical aspects of their devices and browsers. Pseudonymous profiles of users are created with information from the use of various devices, and cookies may be used for this purpose. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics does provide rough geographic location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, IP address data is used exclusively for this derivation of geolocation data before being immediately deleted. It is not logged, is not accessible, and is not used for any other purpose. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before the traffic is forwarded to Analytics servers for processing. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Article 6 (1) (f) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/ ; Privacy Policy: https://policies.google.com/privacy ; Data processing agreement: https://business.safety.google/adsprocessorterms/ ; Basis for transfer to third countries: EU-US Data Privacy Framework (DPF), standard contractual clauses ( https://business.safety.google/adsprocessorterms ); Opt-out option: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de , Settings for the display of advertisements: https://adssettings.google.com/authenticated . Further information: https://privacy.google.com/businesses/adsservices (Types of processing and data processed).
• Google Tag Manager: Google Tag Manager is a solution that allows us to manage so-called website tags via an interface, thus integrating other services into our online offering (please refer to further information in this privacy policy). Therefore, the Tag Manager itself (which implements the tags) does not create user profiles or store cookies. Google only receives the user's IP address, which is necessary to run the Google Tag Manager. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Article 6 (1) (a) GDPR); Website: https://marketingplatform.google.com ; Privacy Policy: https://policies.google.com/privacy ; Data processing agreement:
• https://business.safety.google/adsprocessorterms . Basis for transfer to third countries: EU-US Data Privacy Framework (DPF), standard contractual clauses ( https://business.safety.google/adsprocessorterms ).
• Matomo: Matomo is a software used for web analytics and audience measurement. When Matomo is used, cookies are generated and stored on the user's device. The user data collected through Matomo is processed solely by us and is not shared with third parties. The cookies are stored for a maximum period of 13 months: https://matomo.org/faq/general/faq_146/ ; Legal basis: Consent (Article 6 (1) (a) GDPR). Deletion of data: The cookies are stored for a maximum of 13 months.
• Google Ads Remarketing: Google Remarketing, also known as retargeting, is a technology that places users who use an online service into a pseudonymous remarketing list so that users can be shown ads on other online offerings based on their visit to the online service; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Article 6 (1) (a) GDPR); Website: https://marketingplatform.google.com ; Privacy Policy: https://policies.google.com/privacy ; Basis for third country transfer: EU-US Data Privacy Framework (DPF); Further information: Types of processing and data processed: https://privacy.google.com/businesses/adsservices . Data processing conditions between controllers and standard contractual clauses for third-country data transfers: https://business.safety.google/adscontrollerterms .
• Google Ads and conversion measurement: Online marketing practices for the purpose of placing content and advertisements within the service provider's advertising network (e.g., in search results, in videos, on web pages, etc.) so that they are displayed to users who are likely to be interested in the ads. We also measure the conversion of the ads, i.e., whether users have used them as an opportunity to interact with the ads and use the advertised offers (so-called conversion). However, we only receive anonymous information and no personal information about individual users. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR), Legitimate Interests (Art. 6 (1) (f) GDPR); Website: https://marketingplatform.google.com ; Privacy Policy: https://policies.google.com/privacy ; Basis for third country transfer: EU-US Data Privacy Framework (DPF); Further information: Types of processing and data processed: https://privacy.google.com/businesses/adsservices . Data processing conditions between controllers and standard contractual clauses for third-country data transfers: https://business.safety.google/adscontrollerterms .
• Microsoft Advertising: Online marketing practices for the purpose of placing content and advertisements within the service provider's advertising network (e.g., in search results, in videos, on web pages, etc.) so that they are displayed to users who are likely to be interested in the ads. We also measure the conversion of the ads, i.e., whether users have used them as an opportunity to interact with the ads and use the advertised offers (so-called conversion). However, we only receive anonymous information and no personal information about individual users. Service provider: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR), Legitimate Interests (Art. 6 (1) (f) GDPR); Website: https://about.ads.microsoft.com/ ; Privacy Policy: https://privacy.microsoft.com/de-de/privacystatement ; Basis for third country transfer: EU-US Data Privacy Framework (DPF); Opt-out option: https://account.microsoft.com/privacy/ad-settings/ . Further information: https://about.ads.microsoft.com/de-de/policies/legal-privacy-and-security .
• YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Article 6 (1) (f) GDPR); Privacy Policy: https://policies.google.com/privacy ; Basis for third country transfer: EU-US Data Privacy Framework (DPF). Opt-out option: https://adssettings.google.com/authenticated .

Online marketing

We process personal data for the purposes of online marketing, which may include, in particular, the marketing of advertising space or the presentation of advertising and other content (collectively referred to as "content") based on the potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called "cookie"), or similar processes are used to store user information relevant to the presentation of the aforementioned content. This information may include, for example, content viewed, websites visited, online networks used, as well as communication partners and technical information such as the browser used, the computer system used, as well as information on usage times and functions used. If users have consented to the collection of their location data, this may also be processed.

Users' IP addresses are also stored. However, we use available IP masking procedures (i.e., pseudonymization by shortening the IP address) to protect users. Generally, no real user data (such as email addresses or names) is stored as part of the online marketing process; instead, pseudonyms are used. This means that neither we nor the providers of the online marketing process know the actual identity of the users, only the information stored in their profiles.

The information in profiles is usually stored in cookies or similar processes. These cookies can generally also be read later on other websites that use the same online marketing process, analyzed for the purpose of displaying content, and supplemented with additional data and stored on the server of the online marketing process provider.

In exceptional cases, clear data may be assigned to profiles. This is the case, for example, if users are members of a social network whose online marketing processes we use, and the network links the users' profiles with the aforementioned information. Please note that users may enter into additional agreements with the providers, e.g., by providing consent during registration.

We generally only receive access to aggregated information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes led to a so-called conversion, i.e., to the conclusion of a contract with us. Conversion measurements are used solely to analyze the success of our marketing measures.

Unless otherwise stated, we ask you to assume that cookies used will be stored for a period of two years.

• Types of data processed: Usage data (e.g., websites visited, interest in content, access times); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, consent status); event data (Facebook) ("Event data" is data that can be transmitted by us to Facebook, e.g., via Facebook Pixel (via apps or other means) and that relates to individuals or their actions. This data includes, for example, information about visits to websites, interactions with content, functions, app installations, product purchases, etc.; the event data is processed for the purpose of creating target groups for content and advertising information (custom audiences). Event data does not contain the actual content (such as comments written), login information, or contact information (i.e., no names, email addresses, or phone numbers). Event data is deleted by Facebook after a maximum of two years; the target groups created from it are deleted when our Facebook account is deleted.
• Affected persons: Users (e.g. website visitors, users of online services).
• Purposes of processing: Reach measurement (e.g., access statistics, recognition of returning visitors); tracking (e.g., interest-/behavior-based profiling, use of cookies); marketing; profiles with user-related information (creation of user profiles); conversion measurement (measurement of the effectiveness of marketing measures); target group formation. Provision of our online offering and user-friendliness.
• Security measures: IP masking (pseudonymization of the IP address).
• Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Consent (Art. 6 (1) (a) GDPR).
• Opt-out option: We refer to the privacy policies of the respective providers and the opt-out options provided for each provider. If no explicit opt-out option has been provided, you can disable cookies in your browser settings. However, this may limit the functionality of our online offering. We therefore recommend the following additional opt-out options, which are summarized for each area:
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• a) Europe: https://www.youronlinechoices.eu .
• b) Canada: https://www.youradchoices.ca/choices .
• c) USA: https://www.aboutads.info/choices .
• d) Cross-regional: https://optout.aboutads.info .

Further information on processing procedures, methods and services:

• Facebook Ads: Placing advertisements within the Facebook platform and evaluating the ad results; Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Article 6 (1) (f) GDPR); Website: https://www.facebook.com ; Privacy Policy: https://www.facebook.com/about/privacy ; Basis for third country transfer: EU-US Data Privacy Framework (DPF); Opt-out option: We refer to the data protection and advertising settings in the user profile on the Facebook platform as well as in the context of Facebook's consent procedures and Facebook's contact options for exercising information and other data subject rights in Facebook's privacy policy. Further information: Event data of users, i.e. behavioral and interest information, are processed for the purposes of targeted advertising and target group formation on the basis of the agreement on joint responsibility ("Addition for Responsible Parties", https://www.facebook.com/legal/controller_addendum ). Joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular the transmission of data to its parent company, Meta Platforms, Inc., in the USA (based on the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).
• Instagram Ads: Placing advertisements within the Instagram platform and evaluating the ad results; Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Consent (Article 6 (1) (a) GDPR); Website: https://www.instagram.com ; Privacy Policy: https://instagram.com/about/legal/privacy ; Basis for third country transfer: EU-US Data Privacy Framework (DPF); Opt-out option: We refer to the data protection and advertising settings in the user profile on the Instagram platform as well as within the framework of Instagram's consent process and Instagram's contact options for exercising information and other data subject rights in Instagram's privacy policy. Further information: Event data of users, i.e. behavioral and interest information, are processed for the purposes of targeted advertising and target group formation on the basis of the agreement on joint responsibility ("Addition for Responsible Parties", https://www.facebook.com/legal/controller_addendum ). Joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular the transmission of data to its parent company, Meta Platforms, Inc., in the USA (based on the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).

Customer reviews and rating processes

We participate in review and rating processes to evaluate, optimize, and promote our services. If users rate us via the participating rating platforms or processes or otherwise provide feedback, the providers' general terms and conditions of use and privacy policies also apply. Typically, the rating also requires registration with the respective providers.

To ensure that the reviewers have actually used our services, we transmit, with the customer's consent, the necessary data regarding the customer and the service used to the respective review platform (including name, email address, and order number or item number). This data is used solely to verify the user's authenticity.

• Types of data processed: Contract data (e.g., subject matter of the contract, term, customer category); usage data (e.g., websites visited, interest in content, access times). Meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, consent status).
• Affected persons: Customers. Users (e.g., website visitors, users of online services).
• Purposes of processing: Feedback (e.g., collecting feedback via online form). Marketing.
• Legal basis: Legitimate interests (Article 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

• Rating widget: We integrate so-called "rating widgets" into our online offering. A widget is a functional and content element integrated into our online offering that displays variable information. It can be displayed, for example, in the form of a seal or similar element, sometimes also called a "badge." While the corresponding content of the widget is displayed within our online offering, it is retrieved at that moment from the servers of the respective widget provider. This is the only way to always display the most current content, especially the most recent rating. For this purpose, a data connection must be established from the website accessed within our online offering to the server of the widget provider, and the widget provider receives certain technical data (access data, including the IP address) necessary to deliver the widget content to the user's browser.
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• Furthermore, the widget provider receives information that users have visited our online offering. This information can be stored in a cookie and used by the widget provider to identify which online offerings participating in the rating process have been visited by the user. This information can be stored in a user profile and used for advertising or market research purposes. Legal basis: Legitimate interests (Article 6 (1) (f) GDPR).
• eKomi: Rating platform; Service provider: eKomi Ltd., Markgrafenstr. 11, 10969 Berlin, Germany; Legal basis: Legitimate interests (Article 6 (1) (f) GDPR); Website: https://www.ekomi.de . Privacy Policy: https://www.ekomi.de/de/datenschutz/ .

Presences in social networks (social media)

We maintain online presences within social networks and, in this context, process user data in order to communicate with the users active there or to offer information about us.

We would like to point out that user data may be processed outside the European Union. This could pose risks for users, for example, because it could make it more difficult to enforce their rights.

Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, user profiles can be created based on user behavior and the resulting interests of the users. These user profiles can then be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are generally stored on users' computers in which the user behavior and interests are saved. Furthermore, user profiles can also store data independent of the devices used by the users (particularly if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective processing methods and the options for opting out, please refer to the privacy policies and information provided by the operators of the respective networks.

In the case of requests for information and the assertion of data subject rights, we would like to point out that these can be most effectively asserted with the providers. Only the providers have access to the user data and can directly take appropriate measures and provide information. If you still need assistance, please contact us.

• Types of data processed: Contact data (e.g., email, telephone numbers); content data (e.g., entries in online forms); usage data (e.g., websites visited, interest in content, access times); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, consent status).
• Affected persons: Users (e.g. website visitors, users of online services).
• Purposes of processing: Contact requests and communication; feedback (e.g., collecting feedback via online form). Marketing.
• Legal basis: Legitimate interests (Article 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

• Facebook pages: Profiles within the social network Facebook - We, together with Meta Platforms Ireland Limited, are responsible for collecting (but not further processing) data from visitors to our Facebook page (so-called "fan page"). This data includes information about the types of content users view or interact with, or the actions they take (see "Things you and others do and provide" in the Facebook Data Policy). https://www.facebook.com/policy ), as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see "Device Information" in the Facebook Data Policy: https://www.facebook.com/policy ). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services, called "Page Insights," to Page operators so they can gain insights into how people interact with their Pages and the content associated with them. We have entered into a specific agreement with Facebook ("Page Insights Information," https://www.facebook.com/legal/terms/page_controller_addendum ), which specifically regulates the security measures Facebook must observe and in which Facebook has agreed to fulfill the rights of those affected (i.e., users can, for example, submit information or deletion requests directly to Facebook). Users' rights (in particular the right to information, deletion, objection, and complaint to the responsible supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the "Information on Page Insights" ( https://www.facebook.com/legal/terms/information_about_page_insights_data ); Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Article 6 (1) (f) GDPR); Website: https://www.facebook.com ; Privacy Policy: https://www.facebook.com/about/privacy ; Basis for transfer to third countries: EU-US Data Privacy Framework (DPF), standard contractual clauses ( https://www.facebook.com/legal/EU_data_transfer_addendum ). Further information: Agreement on joint responsibility: https://www.facebook.com/legal/terms/information_about_page_insights_data . Joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular the transmission of data to its parent company, Meta Platforms, Inc., in the USA (based on the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).
• LinkedIn: social network; Service provider: LinkedIn Ireland Unlimited Company, Wilton Plaza Wilton Place, Dublin 2, Ireland; Legal basis: Legitimate interests (Article 6 (1) (f) GDPR); Website: https://www.linkedin.com ; Privacy Policy: https://www.linkedin.com/legal/privacy-policy ; Data processing agreement: https://legal.linkedin.com/dpa ; Basis for transfer to third countries: Standard contractual clauses ( https://legal.linkedin.com/dpa ). Opt-out option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out .
• Instagram: social network; Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Article 6 (1) (f) GDPR); Website: https://www.instagram.com . Privacy Policy: https://instagram.com/about/legal/privacy .
• YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Article 6 (1) (f) GDPR); Privacy Policy: https://policies.google.com/privacy ; Basis for third country transfer: EU-US Data Privacy Framework (DPF). Opt-out option: https://adssettings.google.com/authenticated .
• JWPlayer: Our website includes a plugin from the video portal JWPlayer, LongTail Ad Solutions, Inc. d/b/a JW Player, 2 Park Avenue, 10th Floor, New York, NY 10016, USA. Each time you visit a page that offers one or more JWPlayer video clips, a direct connection is established between your browser and a JWPlayer server in the USA. Information about your visit and your IP address is stored there. Interactions with the JWPlayer plugin (e.g., clicking the start button) also transmit this information to JWPlayer and store it there. Service provider: LongTail Ad Solutions, Inc. d/b/a JW Player
• 530 7th Avenue, 19th Floor
• New York, NY 10018
• ; Website: https://jwplayer.com . Privacy Policy: https://jwplayer.com/legal/privacy/ .

Plugins and embedded functions and content

We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may include, for example, graphics, videos, or city maps (hereinafter collectively referred to as "content").

Integration always requires that the third-party providers of this content process the user's IP address, as without the IP address they would not be able to send the content to their browser. The IP address is therefore required to display this content or functions. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. These "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, the time of visit and other information about the use of our online offering, as well as be linked to such information from other sources.

• Types of data processed: Usage data (e.g., websites visited, interest in content, access times); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, consent status); location data (information about the geographical location of a device or person).
• Affected persons: Users (e.g. website visitors, users of online services).
• Purposes of processing: Provision of our online offering and user-friendliness.
• Legal basis: Legitimate interests (Article 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

• Google Fonts (sourced from Google server): Obtaining fonts (and symbols) for the purpose of technically secure, maintenance-free, and efficient use of fonts and symbols with regard to timeliness and loading times, their consistent presentation, and consideration of possible licensing restrictions. The font provider is informed of the user's IP address so that the fonts can be made available in the user's browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) is transmitted that is necessary for providing the fonts depending on the devices used and the technical environment. This data may be processed on a server of the font provider in the USA. When visiting our online offering, users' browsers send their browser HTTP requests to the Google Fonts Web API (i.e., a software interface for retrieving fonts). The Google Fonts Web API provides users with Google Fonts' Cascading Style Sheets (CSS) and then the fonts specified in the CCS. These HTTP requests include (1) the IP address used by the user to access the internet, (2) the requested URL on the Google server, and (3) the HTTP headers, including the user agent, which describes the browser and operating system versions of website visitors, and the referring URL (i.e., the web page where the Google font should be displayed). IP addresses are neither logged nor stored on Google servers, and they are not analyzed. The Google Fonts Web API logs details of the HTTP requests (requested URL, user agent, and referring URL). Access to this data is restricted and tightly controlled. The requested URL identifies the font families for which the user wants to load fonts. This data is logged so that Google can determine how often a particular font family is requested. The Google Fonts Web API requires the user agent to customize the font generated for each browser type. The user agent is logged primarily for debugging purposes and used to generate aggregated usage statistics that measure the popularity of font families. These aggregated usage statistics are published on the Google Fonts Analytics page. Finally, the referring URL is logged so that the data can be used for production maintenance and to generate an aggregated report on top integrations based on the number of font requests. Google states that it does not use any of the information collected by Google Fonts to build end-user profiles or target ads; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Article 6 (1) (f) GDPR); Website: https://fonts.google.com/ ; Privacy Policy: https://policies.google.com/privacy ; Basis for third country transfer: EU-US Data Privacy Framework (DPF). Further information: https://developers.google.com/fonts/faq/privacy?hl=de .
• Google Maps: We integrate maps from the "Google Maps" service provided by Google. The data processed may include, in particular, users' IP addresses and location data. Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Legal basis: Legitimate interests (Article 6 (1) (f) GDPR); Website: https://mapsplatform.google.com/ ; Privacy Policy: https://policies.google.com/privacy . Basis for third country transfer: EU-US Data Privacy Framework (DPF).
• Google Maps APIs and SDKs: Interfaces to Google's map and location services, which allow, for example, the addition of address entries, location determination, distance calculations or the provision of additional information on locations and other places; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Legal basis: Legitimate interests (Article 6 (1) (f) GDPR); Website: https://mapsplatform.google.com/ ; Privacy Policy: https://policies.google.com/privacy . Basis for third country transfer: EU-US Data Privacy Framework (DPF).
• Font Awesome (sourced from the provider’s server): Obtaining fonts (and symbols) for the purpose of technically secure, maintenance-free, and efficient use of fonts and symbols with regard to timeliness and loading times, their consistent presentation, and consideration of possible licensing restrictions. The font provider is informed of the user's IP address so that the fonts can be made available in the user's browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) is transmitted that is necessary for providing the fonts depending on the devices used and the technical environment. Service Provider: Fonticons, Inc. ,6 Porter Road Apartment 3R, Cambridge, MA 02140, USA; Legal basis: Legitimate interests (Article 6 (1) (f) GDPR); Website: https://fontawesome.com/ . Privacy Policy: https://fontawesome.com/privacy .

Management, organization and support tools

We use services, platforms, and software from other providers (hereinafter referred to as "third-party providers") for the purposes of organizing, managing, planning, and providing our services. When selecting third-party providers and their services, we comply with legal requirements.

In this context, personal data may be processed and stored on the servers of third-party providers. This may affect various data that we process in accordance with this privacy policy. This data may include, in particular, user master data and contact details, data on transactions, contracts, other processes, and their content.

If users are referred to third-party providers or their software or platforms as part of their communication, business, or other relationships with us, these third-party providers may process usage data and metadata for security purposes, service optimization, or marketing purposes. We therefore ask you to observe the privacy policies of the respective third-party providers.

• Types of data processed: Content data (e.g., entries in online forms); usage data (e.g., websites visited, interest in content, access times). Meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, consent status).
• Affected persons: Communication partners. Users (e.g., website visitors, users of online services).
• Purposes of processing: Provision of contractual services and fulfillment of contractual obligations. Office and organizational procedures.
• Legal basis: Legitimate interests (Article 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

• TeamViewer: Conference and communication software; Service provider: TeamViewer GmbH, Jahnstrasse 30, 73037 Göppingen, Germany; Legal basis: Legitimate interests (Article 6 (1) (f) GDPR); Website: https://www.teamviewer.com/de . Privacy Policy: https://www.teamviewer.com/de/datenschutzerklaerung/ .

Changes and updates to the privacy policy

We ask you to inform yourself regularly about the content of our privacy policy. We will adapt the privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g., consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and ask you to check the information before contacting us.

The supervisory authority responsible for us:

Competent supervisory authority for the rights of data subjects under the GDPR:

Michael Will
Promenade 18
91522 Ansbach

Postal address:
PO Box 1349,
91504 Ansbach

Phone: 0981/180093-0

E-mail: poststelle@lda.bayern.de

Homepage: https://www.lda.bayern.de